General Discussion
In reply to the discussion: Intelligence Institute Study shows Fox News viewers have an IQ that is 20 points lower than the U.S. [View all]Buns_of_Fire
(18,863 posts)(when I worked for a fairly large corporation), it meant scoping out the competition -- by analysis, by hook and/or by crook, by spying on them, by talking to their vendors or former employees, by all of the above, whatever -- to see what they were up to. If they were developing a new product, a new design, or enhancing one of their existing products, it'd be nice for your company to know that as early as possible so you could choose to develop your own competing product, or get (or maintain) a competitive advantage in some other way.
It can also be interpreted as you stated. Either way, it usually fell under Marketing's umbrella.
That said, I didn't really hang around the site long enough to get a full interpretation of what they were about. I just looked around for some reference to the article in question.