Hey, CNN.... How's that whole Fox Lite rebranding going?

[ExWhoDoesntCare]

29. There's another way to look at it

Of all the people watching TV that night, sure, Fox had 3 million total; however, the rest of the dial had far more viewers during the evening, and, combined, they dwarfed these numbers.

For instance, Jeopardy Masters had 5.2m viewers over at ABC.

The shows on the CBS lineup were were 4.4m, 5m and 5.46m, utterly swamping Fox's total viewership for the evening.

Even the last place NBC lineup had their lowest rated show nab 1.6m viewers, easily ahead of the 1.4m for Frau Ingraham, the lead show at Fox for the evening.

I think we give undue attention to the ratings at Fox, and forget that there's a much bigger telly universe out there. Most people aren't news junkies. If they're watching anything, they tend to prefer sitcoms, dramas, reality shows, movies and etc.

I'd only worry about the Fox numbers if they consistently exceeded what the rest of the country tuned into on a given night.