The Canadian government has introduced new rules that will force tobacco companies to place larger, more graphic warning labels on cigarette packs.
Health Minister Leona Aglukkaq said the new labels would cover three-quarters of the front and back of the packages, an increase from one-half.
They will feature warnings of tobacco-related diseases, like bladder cancer.
The new packaging will also list a telephone hotline aimed at helping those who want to quit smoking.
The federal government plans to launch a social media campaign targeting younger smokers alongside the launch of the new labels, Ms Aglukkaq said.
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http://www.bbc.co.uk/news/world-us-canada-12096717