For generations, pro-marijuana Californians have hid their dope preference from their parents, their teachers and their co-workers.
And now, perhaps, from their pollsters.
The campaign team behind Proposition 19, which is working to legalize, tax and regulate marijuana for Californians over 21, has noticed an odd trend among public and internal polls on the measure: People are less likely to tell a live person that they support legalizing pot than an automated pollster.
It's reminiscent of 1982, when state voters told pollsters they wouldn't have any problem supporting Tom Bradley as the state's first African American governor. But when they entered the voting booth, enough of them voted instead for George Deukmejian that Bradley lost as a result of what has been dubbed the "Bradley Effect."
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http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2010/10/29/MN7O1G3MNR.DTL&tsp=1#ixzz13l8u6v60