Heineken commercial questions

[hyphenate]

What the hell is this commercial all about?

I'm talking about the one with the Conan O'Brien look-a-like, with the singer singing in a foreign language (sorry, don't know what language) pulling a Heineken bottle out of his mouth, a magician pulling a rabbit out of the blue, stirring things in some kitchen. Don't know what it's all about.

Is this some sort of pop culture reference I'm missing?

[sakabatou]

1. I don't get it either

[dbt]

2. But the band is ON FIRE!

I'd put up with that club just to listen to them lay down the groove, especially the guitar player.

:smoke:

[Iggo]

6. Yep.

And even Iggo can dance like that!

[zonkers]

3. Sounds like a throwback song from a sixties japanese exploitation movie.

I think I heard it before.

[KamaAina]

7. It's actually a throwback song from a Bollywood movie

Jaan pehechan ho is Hindi for, roughly, "We should get to know each other better."

http://www.youtube.com/watch?v=aHA_S48KRrI

[hyphenate]

9. Thanks!

That explained a good part of it to me. It's a little obscure, but it now seems to be explainable.

Rehardless, I like the Dos Equis series of "The Most Interesting Man in the World" commercials more!

[zonkers]

10. Yes, thats where I heard it before. Somehow I was mixing my kitschy cinema up, I

recently watched Black Tight Killers.

[Demonaut]

4. does not make me want a heineken.....worse than the mentos commercials

[Iggo]

5. Made you look.

That's what it's about.

[gratuitous]

8. I don't know, but I rather like them

The Conan clone is a likeable guy, engaging with all kinds of different people in that commercial and in another one. I'm still not going to run out and buy Heineken, but I like them more than about 98% of the commercials running.

[LibDemAlways]

11. Apparently a disconnect between the product and the commercial is

a current trend. The other night I attended a focus group and was shown three possible ads for a local casino, none of which specifically mentioned the casino. I fail to see how not being able to tell what the ad is for is a plus, but according to the guy running the focus group, this type of ad is popular.