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DonP

(6,185 posts)
3. I thought I saw the Henry Infomercial on the local network affiliate at like 3AM once
Tue Sep 27, 2016, 04:00 PM
Sep 2016

They do mass media spot buys through media brokers that buy the time cheap that's "leftover" or "fringe" and resell it a a tiny mark up, so they don't have to run all PSA's and they at least make some revenue.

So they may pay as little as $5 for a 30 second spot in Pontiac Illinois and $30 for a 3 AM spot in Chicago.

I'm not a late night kind of guy, but I actually think I recall seeing Henry Imperato, that owns Henry doing a 15 minute or so infomercial on one of the Chicago area stations in the middle of the night. It had scenes of people plinking with one of their .22's.

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