Million-Dollar Ad Campaign Aims For Bipartisan Marriage Equality Message

[DonViejo]

“None of us would want to be told we can't marry the person we love,” the Respect for Marriage Coalition's new TV ad states. Featured: President Obama, former Vice President Cheney, Colin Powell and Laura Bush

Chris Geidner
BuzzFeed Staff

WASHINGTON — A multimedia ad campaign pushing a bipartisan message of support for marriage equality is set to launch Wednesday, a $1 million effort of the Respect for Marriage Coalition — a combined group of LGBT, other civil rights and labor organizations.

"None of us would want to be told we can't marry the person we love. That's why a growing majority of Americans believe it's time to allow marriage for gay and lesbian couples," the Respect for Marriage Coalition's new television ad begins.

It then goes on to show a bipartisan group of national political figures — former First Lady Laura Bush, former Secretary of Defense Colin Powell, former Vice President Dick Cheney and, finally, President Barack Obama — stating their support for the right of same-sex couples to marry.

A narrator concludes, "It's time for marriage."

In a news release announcing the ad, the coalition — which is led by the Human Rights Campaign and Freedom to Marry — states, "Against the backdrop of President Obama's historic comments about marriage rights in his inaugural address, freedom to marry legislation pending in a number of states, and two landmark marriage cases before the U.S. Supreme Court, the Coalition is working to grow support for marriage rights for same-sex couples across the nation."

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http://www.buzzfeed.com/chrisgeidner/million-dollar-ad-campaign-aims-for-bipartisan-marriage-equa