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I've seen a few teevee ads tailored to the pandemic economy. The tone is pretty much like these.
"To honor the sacrifices made daily by our front-line workers, Toyota is offering 0% financing for the first two years after purchase, and a $200 gift card."
"In these troubled times when we're all struggling to find ways to connect with each other, our online lives are more important than ever. (Series of heart-tugging images and video clips.) GoDaddy."
So inspiring! 
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