Disney+ and Hulu Cancellations Doubled Amid Jimmy Kimmel Suspension [View all]
Source: Hollywood Reporter
October 20, 2025 8:09am
Jimmy Kimmel‘s short-lived suspension from ABC may have had a significant impact on Disney+ subscriptions, according to new data from the subscription analytics firm Antenna, which tracks subscriptions and viewership data for major streaming services.
Antenna on Monday released numbers showing that monthly churn rates for Disney+ and Hulu surged from 4 percent and 5 percent in August to 8 percent and 10 percent in September, respectively. The doubling of cancelation rates stood out in a streaming landscape where churn rates typically remain somewhat consistent.
Disney+ churn rates had been steady at around 3-4 percent per month consistently this year, with churn rates at Hulu hovering at 4-5 percent per month. Peacock saw churn rates stable in the 6-8 percent range, Paramount+ in the 5-7 percent range, and HBO Max in the 6-9 percent range. Netflix is king of the hill, with a consistent churn rate of only 2 percent per month. Disney had been second, until September that is.
A source notes, however, that the pending cancelations subsided quickly, and that while people tend to be loud when dropping a service, they often quietly return afterward. Ratings for Kimmel’s show have also soared after the move.
Read more: https://www.hollywoodreporter.com/business/digital/disney-plus-hulu-cancelations-spike-jimmy-kimmel-suspension-1236405315/
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