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AverageOldGuy

(3,159 posts)
10. Newt did something else Democrats should copy
Mon Nov 3, 2025, 11:54 AM
Nov 3

In 1990 Newt released a document titled "Language: A Key Mechanism of Control." The document had two lists: (1) good, positive, nice words; (2) bad, disgusting, negative words. Newt told Republicans to use the good words when talking about themselves, use the bad words when talking about Democrats. They did it . . . and still do.

We need a Democratic Newt Gingrich, someone who knows to bring a gun to a knife fight and a really big gun to a gunfight.

Here's a link to Newt's memo:

https://www.uh.edu/~englin/rephandout.html

This is Newt's instructions on using the words in his two lists.

As you know, one of the key points in the Gopac [instructional tapes] is that "language matters." As we mail tapes to candidates, and use them in training sessions across the country, we hear a plaintive plea: "I wish I could speak like Newt." That takes years of practice. But we believe that you can have a significant impact on your campaign if we help a little. That is why we have created this list of words and phrases. This list is prepared so that you might have a directory of words to use in writing literature and letters, in preparing speeches, and in producing material for the electronic media. The words and phrases are powerful. Read them. Memorize as many as possible. And remember that, like any tool, these words will not help if they are not used.


Recommendations

5 members have recommended this reply (displayed in chronological order):

They should! Also Run on term limits, banning insider trading, and ending corruption. SSJVegeta Nov 3 #1
I don't think that "term limits" would help like many think. Jbraybarten Nov 3 #16
As a policy enacted into law itll do little. As fodder to win campaigns it could do a lot. SSJVegeta Nov 3 #18
Term limits for the Supreme Court, perhaps. tinrobot Nov 3 #23
Term limits are jsut overwhelmingly popular in general SSJVegeta Nov 3 #24
THIS!!! A THOUSAND TIMES THIS!!! calimary Nov 3 #26
I think the president needs term limits NYC Liberal Nov 4 #44
I don't know how I feel about term limits... moose65 Nov 3 #25
Ending corruption? What an impossibly generalized goal. maxsolomon Nov 3 #40
Honestly "zero based budgeting" a"balanced budget" and "tax reform" SSJVegeta Nov 3 #42
kill citizens united. mopinko Nov 3 #2
remove those that gave us citizens united RainCaster Nov 3 #7
We need a wealth cap in this country. Initech Nov 3 #14
+1 Billionaires are national security threats leftstreet Nov 3 #17
We never did find out who the mystery financiers of 9/11 are, did we? Initech Nov 3 #21
Yep. calimary Nov 3 #27
I would cut it down to one to five billion Wifes husband Nov 3 #29
100% agreed there! Initech Nov 3 #33
Absolutely! Jilly_in_VA Nov 3 #3
Prior to "Jellybean" Reagan... GiqueCee Nov 3 #4
+1. After losing to trump and GOPers in November, we should have developed a Dem Project 2026/2028. Of course, Silent Type Nov 3 #5
And we have wasted a whole year "analyzing" our loss. Looking for blame. The Midterm campaign start in two days question everything Nov 3 #15
And we better figure out a strategy beyond "trump is a POS." Silent Type Nov 3 #19
One can attack *rump and the Republicans all they want, but if Uncle Joe Nov 3 #6
There's nothing wrong with gimmicks. They're easy for average people to remember and promote for one thing. ihaveaquestion Nov 3 #8
All that and GET Big Money OUT of politics. Justice matters. Nov 3 #12
Didn't Kamala and Biden do exactly that? live love laugh Nov 3 #9
Yes. betsuni Nov 3 #31
I'm not whining moose65 Nov 4 #43
Newt did something else Democrats should copy AverageOldGuy Nov 3 #10
Good suggestion. Democrats are right on policy and weak on promotion of themselves (not just my opinion). ihaveaquestion Nov 3 #11
THIS!!! calimary Nov 3 #28
They could, but Dems (as a party) don't run on anything Bluetus Nov 3 #13
Too True - Unfortunately! ihaveaquestion Nov 3 #20
We ridicule the Republicans Bluetus Nov 3 #22
The thing that hurts democrats are issues related to crime, race, lgbt, immigration JI7 Nov 3 #30
It's a program that would falter bucolic_frolic Nov 3 #32
So, would you be willing to DECREASE the minimum wage on behalf of small business? NeoTrajan Nov 3 #35
Totally agree NeoTrajan Nov 3 #34
"We have nothing to fear but fear itself." FDR SARose Nov 3 #36
Because MAGA owns the media and they will destroy anyone that stands up to them? Initech Nov 3 #37
Yep. progressoid Nov 3 #38
We don't just need to neturalize them - they need to be destroyed. Initech Nov 3 #39
Newt destroyed the ability to negotiate behind the scenes. Xolodno Nov 3 #41
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