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(54,910 posts)
8. more precisely, they will raise prices enough to minimize the damage to net profit.
Thu Apr 3, 2025, 09:40 AM
Thursday

this means absorbing a (usually) small portion of the tax.

they have to find the new optimal point, increasing prices to the point where lower sales at the new price (higher for their customer, lower net for the business itself after tariffs) optimizes net profit.

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