The real reason Bud Light sales are plunging

[A HERETIC I AM]

8. It's been said that the best wines never leave the area they are made....

and I think the same is true with beers. The best Italian reds are drunk by the people who live right near the vineyards where the grapes are grown.

Many of the fine micro brews of the Pacific North West are difficult if not impossible to find outside of those states, and some beers just don't travel well.

I used to drink Rolling Rock, a decent beer made in a single brewery in Latrobe, PA. But when I bought it in south Florida it would often be "skunky" because (I was told) it had gotten hot sometime after it left the brewery and before it got to my fridge.

A shame, too, because if one likes the lager or pils style, there are far better options available.

Of that there is no doubt. I had the chance to visit England several times in the 90's and found there were plenty of really good Pilsners and Lagers available in your average English Pub, many of them from the continent.