The real reason Bud Light sales are plunging

[dalton99a]

https://www.washingtonpost.com/business/2023/04/28/mexican-beer-rules-america/
https://archive.ph/U49Q4

The real reason Mexico suddenly dominates global beer exports
Analysis by Andrew Van Dam
April 28, 2023 at 6:00 a.m. EDT

After the Great Recession, the Dutch had a solid grip on the global beer market, powered by Holland hop heavyweight Heineken. But within a decade, the Netherlands — indeed all of Europe’s hoppy heartland — would be unceremoniously thrashed by a New World upstart: Mexico.

Today, Mexico ships out more than twice as much beer as any other country and single-handedly accounts for 30 percent of the world’s entire export-beer market, according to Geneva-based trade statistics provider Trade Data Monitor. That puts Mexico far above the Netherlands (14 percent), Belgium (13 percent) and even Oktoberfest progenitor Germany (9 percent).

How in the world did Mexico pull off this brew coup?

A trail of booze clues would eventually lead us to an antitrust success story from the Obama administration. But it started, as these things often do, with market share.

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