He is inarguably one of the most popular musical artists in the world. That level of popularity doesn't happen by appealing just to a "Latin" audience. In case you haven't noticed, there have been many hugely popular Super Bowl Halftime shows recently featuring "non-White" artists including multiple "Latin" artists:
Kendrick Lamar (2025)
Usher (2024)
Rihanna (2023)
Dr. Dre, Snoop Dogg, Mary J. Blige & Kendrick Lamar (2022)
The Weeknd (2021)
Shakira & Jennifer Lopez (2020)
Bruno Mars (2014)
Beyonce (2013)
Bad Bunny's immense popularity extends far beyond Latin markets, making him a global superstar and one of the most-streamed musical artists in the world. His crossover success is especially significant because he has achieved it without regularly singing in English, solidifying his status as an international icon on his own terms.
Bad Bunny was the most-streamed artist on Spotify globally for three consecutive years, from 2020 through 2022. He was the first non-English language artist to ever achieve this feat.
His 2022 album, Un Verano Sin Ti, became Spotify's most-streamed album of all time. His subsequent albums also garnered billions of streams and repeatedly topped global charts.
Bad Bunny holds records for having dozens of songs surpass hundreds of millions of streams. For example, in 2025 he became the first Latin artist to have 100 songs with over 300 million streams on Spotify.
Bad Bunny has consistently challenged gender norms with his fashion choices, appearing in campaigns for major brands like Gucci and Calvin Klein and serving as a co-chair for the Met Gala.
He has successfully branched out into acting, with roles in films like Bullet Train. He has also appeared in WWE, including competing at WrestleMania, further expanding his audience.
His use of his platform for social and political activism, particularly concerning Puerto Rico, resonates with fans globally who value his authenticity and progressive messaging.
Fans are drawn to Bad Bunny's unapologetic commitment to his identity, his roots in Puerto Rico, and his creative vision. He has refused to conform to industry expectations and has stayed true to his sound, which has made him relatable and aspirational to a younger, diverse, and global audience.
While rooted in reggaeton and Latin trap, Bad Bunny's music incorporates elements of pop, rock, and other genres. This versatility helps his music appeal to a broader demographic of listeners.
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