Popularity for Hpnotiq is back thanks to early 2000s nostalgia

[Celerity]

Hpnotiq is popular again thanks to early aughts nostalgia

https://www.themanual.com/food-and-drink/hpnotiq-popularity-rising/



Imagine it’s 2001, and you’re all set to have an epic night out. But before you hit “the club,” you’ll have a pregame drink or two. So clearly, you reach for a bottle of a sweet, blue-colored, recently launched liqueur to give your favorite cocktails a vibrant color and unique, exotic, fruity flavor. That liqueur, of course, was Hpnotiq. If you’re anything like us, you likely haven’t even thought about it in a decade or more. Well, some nostalgic bartenders think about it, and that’s why it’s having a bit of a resurgence.

The Hpnotiq resurgence



For those who somehow don’t remember Hpnotiq, it’s a liqueur made with a blend of “exotic fruit juices, premium vodka, and a touch of cognac.” It’s also well-known for its blue, almost neon-like hue. While Hpnotiq never really went away, this versatile, highly mixable liqueur has made a return thanks to bartenders, millennials, and Gen Zers and their love for nostalgia from the early aughts.

“With its tropical notes and its appeal around early 2000’s nostalgia, Hpnotiq is a mixologist’s secret weapon,” Lynn House, National Spirits Specialist and Portfolio Mixologist for Heaven Hill Brands, said.

“Spring is around the corner and I’m calling our Hpnotiq Blue Fish -a half ounce of Hpnotiq, an ounce of premium white rum and an ounce of lime, over ice, garnished with a lime wedge- the simple-to-make, drink of the season. It hails back to the early 2000’s, a simpler time before social media exploded and when people were more inclined to connect in real life over a cocktail at a bar or at a friend’s get together.”

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[Srkdqltr]

1. Never heard of it.

[Kali]

2. wasn't impressed

soon after it came out, I got some at the duty free shop at the border, was kind of disappointed but at least I didn't pay too much.