Midterm messaging fight for working class has begun
By Nia-Malika Henderson / Bloomberg Opinion
For President Trump, getting the “big beautiful bill” through a compliant GOP Congress was the easy part. Now comes the hard part. Trump and his Republican allies must now effectively sell the law to voters, an effort the president highlighted when he signed the bill with characteristic flair and falsehoods.
“This is a triumph of democracy on the birthday of democracy,” Trump boasted during Friday’s signing ceremony at the White House. “This is the single most popular bill ever signed.”
It is not.
The 900-page bill, passed on a party-line vote, is unpopular and potentially a political albatross for the GOP. The coming battle over messaging pits Trump’s giant megaphone and knack for branding against Democrats, who have a head start.
https://www.heraldnet.com/opinion/comment-midterm-messaging-fight-for-working-class-has-begun/