Backlash grows against Border Patrol using rodeos for recruitment drives in the wake of Trump admin's $15M advertising
Source: The Independent
Wednesday 08 October 2025 19:06 BST
For the last 20 years, the US Customs and Border Protection has used rodeo events as recruitment opportunities, but amid the Trump administration’s crackdown on migrants, backlash against sponsorship and recruitment at rodeos by the Department of Homeland Security is now growing.
The involvement of the CBP at a Professional Bull Riders rodeo event in the Bridgestone Arena in Nashville for a recruitment drive prompted the Protest group 50501 to say, “We don’t want the Department of Homeland Security in our town!”
“In the past few months alone, we have seen an increase in [Border Patrol] partnering with ICE to conduct raids and terrorize communities throughout the country. We want to send a message: Not in our town!” Other local protest groups also condemned the event and called on PBR to revoke the Border Patrol’s invitation.
The Trump administration has previously strengthened the bond between the Border Patrol and PBR with a 2019 deal that provides $3 million annually for the next five years for PBR sponsorship, totaling $15 million.
Read more: https://www.independent.co.uk/news/world/americas/us-politics/backlash-border-patrol-rodeo-recruitment-b2841924.html
Full headline: Backlash grows against Border Patrol using rodeos for recruitment drives in the wake of Trump admin’s $15M advertising push
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