DNC rolls out six-figure ad buy in LGBTQ publications in battleground states

[BumRushDaShow]

Source: NBC News

Oct. 11, 2024, 9:40 AM EDT


For the first time, the Democratic National Committee will invest in an advertising campaign dedicated entirely to LGBTQ publications in large metropolitan areas and several key battleground states.

The DNC will roll out the ad campaign, worth at least $100,000, on Friday morning in 16 publications across eight states, and it is estimated to reach more than 1 million voters in the first week. Those publications include the Washington Blade and Metro Weekly in the Washington, D.C., area; Out South Florida; Qnotes in Charlotte, North Carolina; the Las Vegas Spectrum; Georgia Voice; GoGuide Voter’s Guide in Iowa; Dallas Voice; Philadelphia Gay News; Ambush Magazine in New Orleans; ION Arizona; and SWERV Magazine, a national Black LGBTQ periodical.

The campaign will be featured in the Georgia Voice during Atlanta’s Pride weekend and in Philadelphia Gay News during OurFest, a festival to celebrate National Coming Out Day in Pennsylvania.

“This historic investment from the Democrats aims to meet voters where they are, recognizing that the LGBTQ+ community is a large and diverse voting bloc that we are not taking for granted,” Jaime Harrison, DNC chair, said in a statement. “Our fundamental freedoms to be who we are and who we love are on the ballot this November, and we’re empowering diverse corners of the LGBTQ+ community to make their voices heard.” “This historic investment from the Democrats aims to meet voters where they are, recognizing that the LGBTQ+ community is a large and diverse voting bloc that we are not taking for granted,” Jaime Harrison, DNC chair, said in a statement. “Our fundamental freedoms to be who we are and who we love are on the ballot this November, and we’re empowering diverse corners of the LGBTQ+ community to make their voices heard.”

Read more: https://www.nbcnews.com/nbc-out/out-politics-and-policy/dnc-rolls-six-figure-ad-buy-lgbtq-publications-battleground-states-rcna174960

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DNC PRESS RELEASE - DNC Announces Historic Six-Figure Ad Campaign Targeting Over One Million LGBTQ+ Voters in Battleground States and Races

Human Rights Campaign PRESS RELEASE - Human Rights Campaign, Out For Harris-Walz and PA Democrats Barnstorm Battleground States With “10 Days of Action”

[Jk23]

1. That is a ridiculously small ad buy.

I assume it is a get out the vote idea. Seriously, though, are they in danger of losing LGBT so old they still read paper magazines? Sounds more like someone at the DNC was helping some kid make his sales quota.

[BumRushDaShow]

3. THis is just for the kick off of "National Coming Out Day" and HRC's "10 Days of Action"

specifically for the listed publications, and is the initial investment this deep into the LGBTQ+ media-verse. They plan to expand from there.

The DNC has already fed quite a bit of money into outreach throughout the campaign.

Here is what this does (from the linked DNC announcement) - https://democrats.org/news/dnc-announces-historic-six-figure-ad-campaign-targeting-over-one-million-lgbtq-voters-in-battleground-states-and-races/

(snip)

In the midst of an onslaught of attacks directed towards the LGBTQ+ community by the Trump campaign, the Democrats are strategically engaging and investing in uplifting LGBTQ+ communities and businesses through this dedicated media campaign. Working with Rivendell Media, the oldest LGBTQ+ media firm in the United States entirely devoted to LGBTQ+ media buying, the DNC is working with local and cross-coalitions publications across the United States, touching at least 32 LGBTQ+ small businesses through this campaign alone. The investments include:

In Georgia, the Democrats are supporting Georgia Pride weekend with an ad in Georgia Voice.

The targeted ads appear in both GoGuide Voter’s Guide and Las Vegas Spectrum’s special annual voter’s guide.

The DNC ad will be featured in Philadelphia Gay News during OurFest, a festival and parade celebrating National Coming Out Day in Philadelphia.

The ad campaign will be featured in the following 16 LGBTQ+ publications, with more being added weekly:

Metro Weekly – Washington/DMV

Washington Blade – Washington/DMV

HotSpots – Miami/Ft. Lauderdale, FL

Out South Florida – Miami/Ft. Lauderdale, FL

Watermark – Orlando/St. Petersburg/Tampa, FL

Georgia Voice – Atlanta, GA
GoGuide Voter’s Guide – Iowa

Q Notes – Charlotte, NC

Las Vegas Spectrum – Las Vegas, NV

Out Smart- Houston

Philadelphia Gay News – Philadelphia, PA

Q Burgh – Pittsburgh, PA

Dallas Voice – Dallas, TX

SWERV – National African American publication

Ambush – New Orleans, LA

ION AZ – Arizona

(snip)

Remember that many of these publications are ALSO "online" "e-zines".

DU needs to stop this hand-wringing crap.

[Abstractartist]

2. Hmmmm

Sorry to be so blunt, but I think maybe it’s time someone say it….

If the LGBTQ community, if the senior citizens community, if the minorities communities, working middle class community, retired on SS and Medicare community, college and university students, ….. anyone besides the rich think that trump will be better for their lives then VP Harris, then they are totally mistaken and actually deserve what happens if they decide trump is a better choice.

This includes any democrat who thinks Jill Stein is a great choice too.

[Wonder Why]

4. While a small ad buy to assure the communities you mentioned are

assured the Democratic Party has their back, they have to be nuts to think that Trump will do anything for them. I agree with you and I think some groups who are offended when the Party doesn't advertise with them as opposed to the statements of support from Kamala on down are childish and hurt the Party. You tell everyone that you support their needs but you direct your advertising dollars to convince the uncommitted and the other side's waverers that trump is the danger.

In short, I agree with you.