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Michelle sees 13,000% viewing spike as Melania debuts
By Glory Moralidad
Published 06 February 2026, 4:11 PM GMT
... The release of Amazon's 'Melania' sent Netflix viewership for Michelle Obama's 'Becoming' through the roof at 13,000%, sending the former first lady's documentary back into the Top 10.
Over the weekend of 30th of January and 1st of February, 'Becoming' experienced a dramatic increase from 354,000 minutes watched to 47.5 million - a 13,000% increase.
The jump was sufficient to send the film back to Netflix's 'Top 10' charts ...
https://www.ibtimes.co.uk/michelle-obama-sees-13000-viewing-spike-melania-debuts-poor-reviews-soft-sales-1776931