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It distracts from that big "L" that Kimmel put on his forehead.
I seriously think that’s a portion of it. He was crowing so loudly over his big “win” against JK, and his supporters were VERY invested in it also. There’s nothing he hates worse than losing or more precisely, NEWS of him losing. The appearance of losing is the one thing from him they won’t tolerate on repeat, long-term. He has to distract them, give them something novel to focus on while he face-splats in the background.