I'm something of a student of media communication, and found the newspaper and nascent radio/movie trailer media coming from Germany during the leadup to WW2 especially fascinating/disturbing. The (mostly corporate) news media in Germany fawned over Hitler, and did everything they could to normalize him, despite the fact that he was never formally elected as Chancellor but was appointed by President Paul Von Hindenberg, reluctantly, as a dark horse candidate when no one could form a coalition government. People who knew Hitler fully understood how dangerous he was, but that information did not make it through the wall of pro-Nazi publishers at the time. Many of those same publishers would become major functionaries in the new Nazi government.
Today, I think that most media publishers are facing an existential crisis - they no longer have a complete lock on news dissemination, and are increasingly having to compete against other outlets, many staffed by former reporters who were downsized in the quest for shareholder profits. I actually anticipate that we are on the verge of a new media revolution, and that includes news media. This may be the MSM's last hurrah.